What skills should a focus group moderator have?

The skills of a focus group moderator are extremely important to getting valuable, unbiased data from your existing and potential customers.

There is much more to moderating a focus group than simply asking questions here are the skills that we feel an effective moderator should possess, in order to get the most out of your research.

  1. Effective Listening Skills – They must be able to asserting themselves, but also know the importance of letting the group express their opinions and feelings. Their role is to guide the group through the questions.
  2. Flexibility – The nature of a focus group means that members will often deviate from the main question or topic, often providing further insight. It is therefore important for the moderator to have a flexible attitude.
  3. Include a Variety of Exercises –Maintaining interest and enthusiastic engagement among the participants is key to a successful focus group. You could use: role-playing, word association and ratings.
  4. Pause and Probe – The group moderator will be skilled in asking clear questions and pausing to give the group members opportunity to open up.
  5. Have Knowledge of the Topic– basic information on the subject helps in probing areas for more in-depth discussion; demonstrate a degree of naïveté.
  6. Be Enthusiastic and Attentive– have a high energy level; pay attention to participants- recognise group dynamics.
  7. Understands Group Dynamics – The moderator needs to understand how groups work, is relatable and know how to help groups of people to fully interact, they can get the group to  feel like they are educating them.
  8. A little more conversation – A good group moderator will create conversation, adapting the flow of the conversation depending on where it takes them.  A moderator’s job is to encourage discussion.

The role of a focus group moderator can be a challenge, after all you are dealing with many different characters, but it is also a rewarding one as you are contributing to the development of a business or product.

For more information on the focus group services we offer here at Fingertips Typing email: info@fingertipstyping.co.uk

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Why Transcription services are essential for todays’ business

We speak, on average between 150 to 170 words per minute! And if my maths is correct that is 10,000 words per hour that is a whole lot of words!

We also speak 4 times faster than we type, and 7 times faster than we write, making a transcriptionists job a challenging one.  Our professional transcriptionists can type between 80 to 100 words per minute (wpm). So a 1-hour recorded interview takes around 4 to 6 hours to fully transcribe.

Here is our view on why Transcription services are essential for todays’ business.

  • Drive SEO and Website traffic – Audio and video content, once transcribed, can help improve your website traffic
  • Increase your audience reach – Recordings of corporate videos or meetings can be easily published once transcribed and distributed to your customers, your industry peers and media
  • Making it user friendly for those hard of hearing – Captioning film or video content will ensure you do not exclude people who are hard of hearing, or where English is not their first language
  • Create more content – Repurposing old online video and audio content as downloadable PDFs or e-books will provide extra content for your website and boost website strategy
  • Alternative to note taking – Transcription services are a great alternative to taking notes throughout a discussion
  • Capture everything – This is one of the biggest benefits of transcription, literally nothing is missed out. Every sentence, word, mumble or cough is recorded. The transcriber will ensure that everything is entirely accurate.

Summary

Transcription is a great tool for any business, it allows you to focus on your core business and reaching your goals and objectives instead of doing everything by yourself.

Tips on recording an academic lecture

Recording lectures is an easy and convenient way to make learning easier, with large class sizes and not to mention to short attention span of students, recording lectures has become popular in all major universities in the UK.

Here are our tips to getting a crystal clear lecture recording:

  1. Let the class know you are recording – This will ensure that you have the class engaged.
  2. Who are you? – State your name and the lecture clearly at the beginning of the recsording, this will make it easier for the transcriber.
  3. Invest in a decent digital voice recorder – There are several good recorders on the market without costing a fortune.
  4. Do a trial run– Check the sound quality, you may need to use a small microphone as some recorders may not pick up sound after a certain distance.
  5. Use a recording device that has a background cancellation feature -This will limit interference and make it easier to transcribe.
  6. Location, location, location – Place your recording device near the lecturer to ensure good audio quality.
  7. Repeat questions – Even thought you may have great audio, it can still sometimes be difficult to pick out questions, so repeat the questions so that the transcriber can pick up on that and the answers.
  8. Switch off other devices nearby – As these can interfere with the recording.
  9. Speak loudly and clearly – This will help your recording device pick up what your saying and repeat any answers from the students.
  10. Don’t forget to save – It sounds really simple, but you would be amazed how many people forget this!

Fingertips Typing Services offers a comprehensive Academic Transcription Service, for more information on how we can help you email: info@fingertipstyping.co.uk