The Secrets to Successfully Working From Home

You might think that working from home would be easy, especially if you are doing it to give yourself a better work life balance or to fit around your family. But, it is harder than it looks, it takes a great deal of determination and organisation to not slip into bad habits and ensure that you are as effective as possible.

Before you take the plunge, have a look at our 9 tips to getting the most out of working from home.

  1. Have a dedicated office – This is number one for a reason, it is incredibly important to have your own workspace as separating your ‘work life’ from your home life will ensure that you are most productive.
  2. Use your commuting time wisely – If you used to commute an hour each way to work everyday, then it means you have a whole extra two hours a day to use. While it can be tempting to stay in bed for those extra two hours, it would be better and more productive to put them to good use. For example go for a 60 minute run in the morning, to get your body and mind active, then spend another 30 mins clearing down emails or planning your day and repeat at the end of the day.
  3. Don’t be the baby sitter or the cleaner – It is so important to try and disconnect yourself from home-life during your working hours. Doing non-work-related tasks will reduce your productivity. So when your partners calls to say can you pop the washing on, the answer should be no.
  4. Breaks are important – Just like in an office taking a break from your work and your desk is extremely important, not only to reduce the amount of screen time you have, but a change of scene can also help you be more productive. It could help you solve that difficult question you have been trying to answer or come up with that cool strap line.
  5. Keep in the loop – Keeping in touch with your colleagues is extremely important, not only to share ideas and discuss problems but to ensure loneliness doesn’t set in.
  6. Stick to a routine – Structuring your day will ensure that you are motivated and productive. It will also help your colleagues and customers know when you are contactable.
  7. Schedule email time – It has been well documented that you are more productive when you are not continually checking your emails. So, schedule the times that you look at and answer emails, allowing you to focus on your key tasks and not get distracted.
  8. Get dressed – It might be tempting to stay in your pyjamas all day, but trust me, don’t. Getting dressed shows the work life you that you mean business and will ensure that you are motivated.
  9. Get out of the house – This is extremely important, because working from home can be a little isolating. Going for a walk or nipping down to the local shop to buy a paper will give you some fresh air and human interaction. Not to mention much needed vitamin D, which you can only get from sunlight. You don’t want to become a vampire!

These tips are tried and tested by us, we know they work but they do take some getting used to. If you have never worked from home before then using these tips as a guideline for a month will help you get your work life balance right.

It is important to remember though that working from home is not for everyone, if you are finding it hard to be motivated or are getting too distracted then maybe it isn’t for you.

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The Dos and Don’ts of Copywriting

Writing good copy isn’t as simple as just putting pen to paper, otherwise everyone would be a fantastic copywriter.

Good copywriting can be hard to come by and takes an exceptional amount of skill and knowledge to learn.

At Fingertips we have a brilliant team of copywriters who produce great work, I asked them to tell me their list of what to do and what not to do when it comes to copywriting and this is what they came up with.

The Dos:

  1. Know Your Audience – You must know your audience so that you can talk directly to them, in their language and their voice. Never make assumptions that you know the audience ensure you do your research.
  2. Have a Clear Call to Action – While you are writing it is important to remember why you are doing it. Call to action is extremely important, what do you want your audience to do.If your call to action is not clear and noticeable, no one is going to do anything.
  3. Write for scanners – Writing for people online is different for writing for someone who is reading a book. Copy online is read vertically, not horizontally. Selecting the correct fonts, using headers, bold, italics, will create a trail for the eye to follow.
  4. Keep an eye on what your clients competitors are doing – If you have a new client,then before you even start writing, check out what their competitors are doing. After all you want to make sure that any ideas you come up with are unique.
  5. Remember proposition is everything – Differentiate your clients business, by making sure you create a distinctive brand and voice.

The don’ts

  1. Don’t forget to make a plan – Regardless of what you are writing it is important to make a plan. This will allow you to harness your ideas, highlight benefits and ensure that your copy is not jumping around all over the place.
  2. Don’t write for everyone – Not everyone is going to get you, it is a myth that having lots of likes on your Facebook page means you are successful. The best and most successful businesses write for a small subset of your entire audience, making it much more personal.
  3. Don’t create long sentences – This can be hard especially if you have something complicated to say. But long sentences will put off your readers. Ideally you should aim for no more than 10-15 words in a line.
  4. Don’t forget to spell check – A simple rule, I know, but you will be amazed as to how many people forget it. Spelling and grammatical errors make your work look lazy and unprofessional. So spend the few minutes it takes to run the spell checker!
  5. Don’t forget to proofread – Not only should you cast your eye over your text before submitting it, it is well worth getting someone else to have a look too, because sometimes you can be too close to the subject.

So all you need to do now is follow this list of dos and don’ts and you should notice that your copy improves and is more effective. Effective Copywriting is a skill that can be learned, but if you do not have time or do not want to write your copy, we can help you.
Fingertips Typing Services have a team of talented copywriters on hand to help create fantastic pieces of work, from adverts to brochures and websites. Contact us: info@fingertipstyping.co.uk

 

Our Five Simple Tips on Translation

Translating documents can be a frustrating challenge, but it can also be very rewarding. Here are our tips to make the translation of documents more enjoyable, simpler and easier for your audience to understand.

Here are our top five tips to remember when writing for translation:

  1. Read through your piece carefully before you start – The key to successful translation is knowing and understanding the content of what you are translating. You must first understand exactly what the writer is trying to say, and second, exactly how they’re trying to say it.
  2. Understand the writers style – It is important to pay attention to every single word and phrase, you will begin to notice the writers style and tone. Make notes if you need to, especially if you spot anything that will be difficult to translate.
  3. Be brief – The simpler the translation, the easier it is to understand, so keep those sentences short and sweet.
  4. Avoid humour -It rarely translates well and can often offend the reader.
  5. Avoid jargon and regional phrases – Remember that not all expressions are universally understood, some just do not translate.

Don’t forget that once you have completed your translation, read it back, do it after you have written it, then leave it a day and re-read again. You may spot an error or discover sentences that could do with a little extra tinkering. There is much to be said for sleeping on it, when your mind is fresh and you have had a rest.

Fingertips Typing Services offers Translation Services, speak to us today about how we can help you contact us: info@fingertipstyping.co.uk

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