Your Mailshot Checklist

Mailshots are a great way to communicate and engage with your existing and prospect customers and can be an effective way to promote your business. However getting it right can be tricky as it is important to get the right tone of voice and come up with a message that will appeal to your target audience.

Here at Fingertips Typing we have a team of highly skilled and knowledgeable marketing professionals who know a great deal about Mailshots both email and postal. They have put together a checklist of what to do to ensure your campaigns are successful.

Mailshot Checklist

  1. Know your objective – It is extremely important to clarify the objective of the email or mailshot. What are your goals? Are you collecting leads, driving traffic to your website, making direct sales or providing information?
  2. Know your target audience – Are you communicating with new or existing customers? what do they already know about your business and products, what are their needs, and what objections might they have?
  3. Segmentation – It maybe appropriate to segment your customer base if you have identified different groups of customers. A segmented and targeted approach, whilst time consuming is more likely to boost your results and maximise return on investment.
  4. Personalisation – It may sound simple but by using the customers name in the communication or their businesses name can really help reach out to your customers, but it is important to check that your database is accurate and up to date, I am sure we have all received at some point a letter or email with the wrong name in it!
  5. Data cleanse – Before you hit send make sure that your mail list data is accurate and up to date. This will ensure you are communicating with the correct people.
  6. Grab their attention – Produce a headline and an opening sentence which will encourage the reader to read on.
  7. Back up your claims – If you have a fantastic offer for your product or service then quash those objections immediately by providing facts to back up your claims. Even better include a case study link or customer testimonial, nothing says more than a customer that things your product or service is fantastic!
  8. Keep it short and sharp – Remember to use short sentences as people tend to skim read and keep everything clear, simple and to the point.
  9. Call to action – Know what you want your readers to do next and make it easy.
  10. Proof read – Remember to proof read your mail shot, check spelling and grammar and test out any links that you may have on there (if it’s an email campaign). Get some colleagues to check too as you may become word blind if you have been working on the content for a while.

If you feel that you need help with your mailshot campaigns or would like to do one but haven’t got the time, then we can help. Contact our team at: info@fingertipstyping.co.uk

 

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Hitchhikers Guide To The Galaxy Tech Becomes Reality

On 4th October 2017 Google announced the launch of its new translation tech headphones, Pixel Buds, which it claims can simultaneously translate spoken language into the ear of the listener. There is much hype around this new technology.

Technology which reminds me of the Babel fish from Douglas Adams book, The Hitchhiker’s Guide to the Galaxy, which excreted simultaneous translations directly into its host’s ear canal.

According to Google, the Pixel Buds can translate 40 languages using Google’s existing Google Translate technology.

But could this technology be more dangerous than useful, after all how can technology understand context, syntax, grammar, not to mention accents and dialects. Language is complex; there can be multiple ways of saying the same thing in another language, making the potential for mistakes, huge.

Have Google thought about this?

Googles Pixel buds use Googles translation software which is already available to use online and does not therefore take into account any of the above. So in order to prevent insulting a potential customer by translating any advertising or copy into a foreign language, I would still highly recommend using a real person who has good knowledge of the language to translate for you.

Even people that should know better get it wrong, take the team behind Donald Trump last year who at the Republican National Convention, attempted to combat the impression that he did not have a high approval rate amongst US Hispanics by having members of the crowd hold up signs that read “Hispanics for Trump.” In Spanish.

The campaign team utterly botched the translation. Out of the three words on the signs, the only world they got right was “Trump.” “Hispanics” should have been translated to Hispanos. And while “para” could be translated as “for,” it’s used in a different context. The sign should have said “por.” Going to prove that you can’ always rely on technology to get it right!

 

 

 

 

How To Improve Your Words Per Minute?

We all know that typing speed matters, but being able to type quickly and accurately is a very rare skill and could be what makes you stand out between you and another equally qualified applicant.

The average typing speed is 60 words per minute, but how can you improve upon that and stay accurate?

Here are our five techniques that we know will help you increase your typing speed and beat the competition to secure that dream job.

  1. Repeat, repeat, repeat– Touch typing is all about memory,training your brain to know where those keys are without having to consciously think about it. As with learning any new skill the best and quickest way to do this is through repetition. Start by doing the same exercise over and over so that your memory learns the movements and the keys.
  2. Technique matters – The fact is touch typing is 80% technique, 10% accuracy and 10% speed. It is important to ensure that you are sat in the correct position and your hands are in the right place.
  3. Strike a pose – Good posture can work wonders and is often overlooked. Poor posture can make you feel uncomfortable, affect your energy levels and improve accuracy. It is so important to allow your fingers to rest in the correct position as this will ensure that you type faster, more accurately and will help prevent injury.
  4. Don’t look at the keyboard – It might sound crazy but it honestly works, try typing and avoid looking at the keyboard. Initially, you may make more mistakes, but you will learn the positions of the keys much more quickly, which in the long term will improve your typing speed.
  5. Test yourself – There are lots of different typing speed testing software out there, so find one that you like and test yourself regularly to see how your are improving

Practice Makes Perfect

The old saying really is true, as with anything the only way to perfect something is to keep at it. Even if you practice typing for 30 minutes each day you will see an improvement in your speed and accuracy, which will make all the difference in standing out from the competition and landing your dream job.