The podcast has revolutionised the way we communicate content to the public, it has been perfect for; Schools, colleges, universities, businesses, the travel industry, not to mention more common forms of media such as: radio programmes, magazines, political broadcasts, religious organisations, TV commentary and newspapers.
However to be able to search for podcasts over the internet you need written content, search terms and keywords, otherwise your podcast is effectively invisible, unless you spend time and money advertising.
Providing a transcript of the full podcast or excerpts of it will help with getting good search engine results and ultimately drive more people to listen to your content. By providing a full transcript you also ensure that you do not alienate the deaf or those with slightly impaired hearing. If you can’t hear clearly, then your only option is to read. In fact the Disability Discrimination Act 1995 and the Communications Act 2003 encourages the provision of full accessible content for all broadcasts.
It is also quicker to read than listen to an audio file, you may find that some of your audience will prefer reading your podcast rather than listening. By providing options you will not be limiting your audience.
Tips for transcribing podcasts:
- Use Time Markers – Allow listeners to go to the point they want to hear, or they can read the transcript for that section
- Transcribe in Intelligent Verbatim Transcription – This ensures a full, accurate transcript, removing all the ‘ums’, ‘ahs’, repetitions and other verbal habits people have. Making it easier to read and actually reduces transcription time and cost
How long does a Podcast take to transcribe?
The professional transcription industry standard allows one hour to transcribe 15 minutes of clearly recorded speech. It therefore takes a minimum of four hours to transcribe a one hour recording but this can be more depending on a number of factors including:
- How clear the recording is
- The clarity and speed of the voices
- The number of people speaking
- Background noise
- Accents of speakers
The Benefits of Transcribing your Podcast
- It allows you to create clickable links – Ensuring that you are always driving your listeners back to your website, which is always good etiquette
- Reinforce the content – Some people like to have the written text in front of their eyes while listen
- It is professional
- Makes your content searchable – Which will drive more visitors to your site
- Great for search engine optimization (SEO) – The transcribed files will allow you to create title, tags and description of the audio file which will be picked up by search engines whereas audio files do not currently have this ability
If you have a podcast and feel you would benefit from transcription services, then Fingertips Typing can help. Visit Fingertips Typing Services.
Written by: Cerri Killworth, Transcriber for Fingertips Typing Services.